Since I started shaving regularly twenty years ago, I have tried dozens of blade/cream combos. Everything from a $3 can of generic foam to hyper-expensive, made-by-a-dermatologist mousse. Then, last Christmas, my wife bought me a proper shaving brush and a tub of this stuff and it changed my life. Buy this at once. Not only is the shave smooth as silk, the tub lasted me 18 months. You end up using so much less with the brush, it’s incredible.
So, there. My search is over. I’m sticking with Santa Maria Novella. I urge you to give it a whirl.